Volkswagen : Drive on a print ad

The agencies Try and Apt (Norway) released a really innovative new advert for the famous german cars brand Volkswagen. Indeed, it’s the first interactive print advert. You can find on your magazines some prints of roads (see bellow). After downloading the app, you can drive a Volkswagen car on your magazine!

The automotive brand wants to be at the top of innovating and give to the users a very new experience

Source : https://referanser.apt.no/Volkswagen/app/

You can find the work of the agency Try and the other workers : Thorbjørn Ruud, Thomas Bråten, Ole Jakob Bøe Skattum, Petter Bryde, Markus Lind, Lars-Kristian Harveg